Gramicci

Gramicci is an outdoor-inspired lifestyle brand founded in 1982 by rock climber Mike Graham in Ventura, California. Originally created to improve technical climbing wear, its early designs especially the signature G-Pants and shorts with a gusseted crotch and built-in adjustable belt prioritised freedom of movement. Over the decades, Gramicci’s functional apparel has transcended its climbing roots to influence streetwear and outdoor fashion globally, blending practical performance with relaxed, versatile style, perfecting that outdoors meets everyday balance.